Today I’ll be reviewing a product called Urgent Timer.
Urgent Timer is a cloud-based software by Jimmy Kim that allows you to embed scarcity timers into your email promotions.
If you know anything about scarcity, you know it’s a very effective tool for selling. Infomercials use it quite often with pitches like “if you order in the next 10 minutes, you’ll get a second toaster oven for free!” This timer basically does the same thing, but it’s done through email in this case.
I always strive to be open and honest in my reviews, so let me be upfront. If you check out the sales page, you’ll probably see my testimonial among those present.
Let me be clear. Just because I gave a testimonial doesn’t mean my honesty goes out the window.
With that out of the way, let’s continue.
How this works
As I said previously, this is cloud-based. There is no software to download to your computer and no WordPress plugins to deal with.
Here’s the process in a nutshell:
- Log in to your account
- Create a new timer
- Embed the timer’s HTML code into your email broadcast
Once this is complete, you’ll be ready to send out your email, although I’d always recommend sending a test to yourself first to make sure everything is working correctly.
Why is this beneficial?
Some vendors put countdown timers on their sales pages to elicit a sense of urgency from you to buy whatever they’re selling.
That’s fine and all, but if someone doesn’t click the link in your email, they’ll never make it to the page to see the countdown timer. In addition to that, not all sales pages have timers on them.
Placing a ticking countdown timer inside of the email itself does two things.
- It gives the reader an immediate sense of urgency that they’ll miss out if they don’t click your link.
- It gives you control over the timer.
Whether the sales page has a timer or not is irrelevant. You have a timer that you can control independently of the sales page which is beneficial if you’re sending people to your bonus page first (recommended).
Inside the Member’s Area
Once you log in to your account, you’ll see your dashboard.
As of writing this, my dashboard doesn’t show much for two reasons.
One, I didn’t promote tons of stuff over the holidays, because I was working on a product of my own.
Two, I was an idiot and forgot to include the timer in the few emails I did send out.
Yeah, yeah…I know. I’m sure I’ll forget again too. We can’t all be perfect all the time (only most of the time).
Anyway, I’ll get back to the list of timers on the dashboard in a moment.
In the top right corner, you have a few options to choose from:
- Create Timer
You’ve already seen a snapshot of the full dashboard above.
Next, we’ll move onto creating a timer.
Once you click on Create Timer, you’ll see a screen with Active Timer themes and Expired Timer themes.
The top half will look like this.
Active Timer themes are what your email subscribers will see in their email as the timer is counting down.
You’ll notice that some of these timers have circles around the countdown numbers. These circles will rotate as the clock ticks down. This is a small detail that some of you won’t care about while others will think it’s a pretty cool element of the timer.
Expired Timer themes are what your email subscribers will see once the countdown timer has expired. The timer will automatically revert to whatever image you select here.
The bottom half of the page is where you’ll put your information so the timer will know what to do.
As the image shows, you have options such as:
- Timer name
- Time zone
- End date
- Font Color
- Background Color
- Timer Running URL
- Timer Complete URL
Most of this is self-explanatory, so I’ll just cover the last two.
Timer Running URL will be the link you send your subscribers to while the timer is active.
Timer Complete URL will be the link they’ll be sent to once the timer expires.
I guess my slight complaint here would be the placement of the Submit and Reset buttons (bottom right corner). Although the form doesn’t require much information to begin with, I’d prefer the buttons to be further apart so I don’t accidentally reset my information. Either that, or a confirmation box making me confirm a reset could be nice. Again, a small complaint that could be a minor annoyance to some.
Now, let’s move on to the next tab.
If you need help with anything regarding Urgent Timer, this section is where you should go before submitting a help request.
In this section, you’ll see 5 videos that look like the image above.
The videos are as follows:
- Video #1: Welcome to Urgent Timer
- Video #2: Urgent Timer for Sendlane
- Video #3: Urgent Timer for GetResponse
- Video #4: Urgent Timer for Aweber
- Video #5: Urgent Timer for Facebook
The first video walks you through the setup process. The others walk you through various autoresponder platforms and Facebook.
By “walking you through”, I mean they show you how to install the HTML code into your email.
Once you’ve created your timer, you’ll be ready for the final step.
Back to the Dashboard
Here, you’ll have a few options.
I don’t think it needs to be explained, but you can preview your masterpiece with the preview button.
The “Get Image” button will present you with the following options:
These are all explained in the training area, but here’s a quick breakdown.
Image URL: A direct link to the image.
Email Embed HTML: A standard code to embed the timer into your email.
Image with Hyperlink: The same as Email Embed HTML, but allows you embed a clickable link into the image.
WordPress Embed HTML: Gives you the HTML code to embed an image like you see below.
Before I move into the Pros & Cons of Urgent Timer, I want to cover one final aspect that I tend to overlook.
As of me writing this, the statistics area is still in Beta.
The timer you see above was created as I wrote this review. The statistics for it were showing over 300 views before I’d even published this post. The longer I left it sitting on the statistics screen, the more the number kept increasing with each screen refresh, as if it were counting the number of seconds I stayed on the page for.
Aside from that, the image below shows the results from a real-world test I did in November 2015.
In addition to the total number of views shown, you can see things like:
- Split of views based on country
- Split of clicks based on country
- Split of views by month
- Split of clicks by month
- Total number of clicks
Regarding the image above, I only included this timer in an email I sent out. Based on the backend analytics of my autoresponder, the numbers shown in the image appear to be incorrect.
Again, this is still in beta, so errors are more forgivable, but it’s still worth pointing out so you don’t put all of your trust into this one way of tracking your data.
Pros & Cons
Cons: As I stated above, I found the statistics area to show incorrect information in my examples. While this isn’t enough for me to give this product a thumbs down, it is enough for me say the statistics are not reliable in the current beta stage of development.
Pros: I’ve tried similar scarcity timer options, but this one runs much smoother than others I’ve tried in the past. You don’t need WordPress or any kind of website to make this work. Everything is based in the cloud. All you have to do is log into the website to access your dashboard.
To pick up Urgent Timer, simply click here to go to the sales page.